MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks